BEWARE - Agent Recruiting Gimmicks

March 17, 2019

 

This morning I woke up to see an email from a large local real estate company seeking to hire new agents. For fun, I followed the email link to their webpage showing me all the advantages I would have being an agent at this company.  Funny thing is that I used to work at this company (and got my start there).  Some of the things they advertise are misleading. 

 

This company encourages agents to charge 6%-7% in seller commissions like a vast majority of real estate companies. This happened to me!  Thankfully we found a better way.

 

 

[Company name withdrawn] exclusive multi-media Home Marketing System. Only [name withdrawn] has a complete marketing program that exposes your listings to more potential buyers.  

 

Wrong.  Green Pocket Realty has a complete marketing system as do most reputable brokers in Indianapolis. 

 

Everyone uses the internet to find homes, right? Sure they do. But if they miss yours, they'll find [name withdrawn] listings in the local paper, on TV, on all national websites and more. 

 

Few, if any, search for homes in the local paper or on TV.  People look for homes on the Internet! Maybe [name withdrawn] spend their ad dollars on TV and newspapers – but do you want YOUR broker wasting money on those things?   

 

Our goal: use a wide-ranging multimedia plan to sell it faster and for more money. If you're listing a home, don't you want to reach every possible buyer in every possible way? 

 

Not necessarily, there are probably some buyers who get their information on the back of cereal boxes – that doesn’t mean we waste money adverting our listing there.  By the way, what good is selling a house for more money if the company takes more from the seller in high commissions?

 

[name withdrawn] 's exclusive Home Marketing System is a proven system, providing wide exposure for your listing, from complete internet presence to mass media and online advertising. 

 

The great myth to uninformed client and new agent is that a complete internet presence in only reserved for the giant real estate companies.  Any member of MIBOR in our market has all their listings syndicated to over 80 major internet portals such as Zillow, Realtor.com, Trulia and many more.  This company has no unique advantage over any other MIBOR member in our market when it comes to listing syndication on the internet.

 

No one else has as comprehensive a program. A sign in the yard and an internet listing isn't enough. We will advertise and market your listing more aggressively than anyone. It will be visible and seen by more prospective buyers. If you've been told that your broker's own website will do the work, you're not getting any value for what you're paying them..  

 

Wow. Read that again.  “No one else has…”.  Green Pocket Realty has the best looking yard signs, sign posts, full color property brochures, listing presentations, drone video and photography of any real estate company in our market.  Period. Don’t believe it?  Let us compare!

 

ONLINE

Our new website provides great tools for buyers and for you. Plus you'll have a custom website on which your clients and sphere search for homes. That means hundreds of local websites on which your home is featured, each with hundreds of unique visitors each month.  

 

Big companies like this one spend hundreds of thousands of dollars attempting to replicate the industry leaders in website technology.  What a waste of money when portals such as Zillow already have (by far) the most buyer traffic. The reason big local companies waste money on “lookalike” websites is to CAPTURE CLIENT INFORMATION such as their email and phone numbers.  

 

HomeTour 360º 3D Tours

It's true - we bought a Matterport camera for you. It's a truly immersive 360º 3D experience! This optional marketing tool is a hi-def 360° tour of every room in your listing. Cutting-edge technology allows online visitors to “walk” through your home with 360º views of every room, engaging buyers with an exciting presentation. All at a fraction of the cost if you try to do it yourself. 

 

Matterport technology is available to every agent in Indianapolis if you feel it is the most important thing in getting a home sold.  Our experience is that PROFESSIONAL PHOTOGRAPHY is the #1 thing that will sell a house!  Think about it.  When you go to look for houses what effects your decision the greatest.  Survey says….. photography.  For higher end listings Matterport is a great technology that can be acquired through vendors around Indianapolis. Here is one vendor (https://dreamhomemedia.com)

 

And what is the work trickery?  “A fraction of the cost”.  Could that fraction be 9/10?

 

Real Estate Apps

If you have the best local home search app, branded to you with all leads coming directly to you, you haven't seen [name withdrawn] 's apps. [name withdrawn] 's apps are exclusive to Indianapolis with exciting tools like [app name], allowing you to use your device's camera to review home for sale and sold wherever you are. Install the app on your device (or later - your clients') and see what we mean when we say it's addictive.

 

HomeSnap® is the MIBOR® sanctioned app in the Indy market!  It does most if not all of the things [name withdrawn] paid lots of money for.  Making a proprietary app when a great one already exists is a complete waste of money taken directly from the pockets of sellers via high commissions.

 

Local and national homes for sale internet exposure

Ahh, the zillow dilemma. Do you send your listings to them and hope to find a buyer, or keep the listings to yourself and ensure that the data is correct? We believe that anywhere a buyer finds our listings is good enough for us. Your listings receive exposure through dozens of national websites such as zillow.com, trulia.com, Realtor.com, homes.com, frontdoor.com, google, Yahoo!, ReloHomeSearch.com and local websites. Most are direct feeds, ensuring correct data. No one exposes your listings to buyers on more real estate search sites than [name withdrawn] . No one.

 

Exactly – because we all have exactly the same advantage!  Companies that deceive you into thinking that they are the only company to have IDX listing syndication is frankly sad. Every REALTOR® in central Indiana simulcasts your listing to over 80 of the best know, most popular real estate websites in the world – including Zillow®, Trulia®, Realtor®.com, Yahoo®, etc etc etc 

 

 

Homes for Sale Virtual Tours

Through an exclusive agreement with [name withdrawn], the world's largest provider of virtual tours, every [name withdrawn] listing features a complete virtual tour to engage buyers looking at your home for sale. This tour gives buyers another reason to select your listing for a personal visit. Oh, right - you also have your own [name withdrawn] license to create custom tours or promotional tours, at no cost.

 

Buyers want to see great photos of homes – period.

 

YouTube

youtube.com/[Big Company name withdrawn]  features a video of every [name withdrawn]  listing, searchable by address, price and location. Not only is this more exposure, but it's more easily found by the search engines when buyers want details on your listing.

 

All Green Pocket Realty listings are on You Tube with REAL video – not slideshows (fake video). Check it out HERE.

 

MASS MEDIA

 

Indianapolis Star Open Houses

 

Some may have you believe that "newspaper is dead," that "no one reads newspapers any more." You may not even read a daily paper. Even so, there still are a half-million adults who do read the Indianapolis Star every Sunday, many of whom are buyers looking for that day’s open houses. [name withdrawn]  is the only company advertising every open house every Sunday in Indiana’s largest circulation newspaper. Often at no cost to you. We don’t believe you can afford to miss these potential buyers.

 

Some people may read the newspaper for headlines or sports – but very few find their new home in the newspaper. Our view is that this is a WASTE OF SELLER COMMISSION DOLLARS.  

 

 

Home of the Day

As a [name withdrawn]  agent, only you can showcase your listings with a full-color display ad in the main news sections of the daily Star. This generates interest and more importantly, phone calls.

 

If your listing hasn’t sold by the release date of the newspaper – then something might be wrong with the listing.  Newspapers have deadlines that artwork (ads) must be submitted to make the printing cutoff date.  This can be days or weeks.  What are the odds that by the time you see the home in the paper that it has not already sold?  

 

Our view is that this is a WASTE OF SELLER COMMISSION DOLLARS.  

 

 

Local newspaper ads

[name withdrawn] is Indiana’s largest real estate advertiser in community newspapers; advertising listings weekly in twenty-one community papers - another quarter-million potential buyers reached. Your cost is typically only $5 - $10.

 

Ummmm – nuff said.

 

TV Showcase of Homes

Our exclusive TV Showcase of Homes features 45 current listings every Sunday morning on RTV6, at 11:30 am. Another way that your client's home is exposed to thousands more potential buyers, generating great client satisfaction!

 

Maybe a few people out of a thousand find a home to buy on TV.  People find homes on the MLS® or MLS® syndication to the Internet.

 

Our view is that this is a WASTE OF SELLER COMMISSION DOLLARS.  

 

 

RTV6 Home of the Day

Would you like to advertise yourself and your listings in a TV commercial during the RTV6 6PM News? You can - but only with [name withdrawn] . You will get tons of calls and texts after friends, family and potential buyers see you in a TV commercial!

 

Our view is that this is a WASTE OF SELLER COMMISSION DOLLARS.  

 

 

Call [Big Company name withdrawn]  For Homes magazine

[Big Company name withdrawn] 's exclusive "Call [name withdrawn]  for Homes" full-color magazine is distributed throughout Central Indiana. 50,000 copies along with over 1,000 current listings!

 

Our view is that this is a WASTE OF SELLER COMMISSION DOLLARS.  

 

Executive Portfolio of Fine Living magazine

Reaching 21,000 Indianapolis Business Journal subscribers, this high-end lifestyle publication attracts prospective buyers for all price ranges. [Big Company name withdrawn] features two pages of selected higher-priced homes in each issue, at no cost to the agents.

 

There is always a cost to agents in the splits or fees paid to their brokers.

 

Direct Mail

Ask about our discounted direct mail options. We pay for, or help pay for tens of thousands of color postcards mailed to our sellers’ neighbors and to targeted prospects every month.

 

Our lender partners pay for EDDM® (Every Door Direct Mail).  Our design department creates the best looking postcards with the greatest value to sellers advertised strongly. Nobody can beat our deal to sellers!

 

ON-SITE

 

Yard Signs

You get the listing, we'll buy the sign. Our [Big Company name withdrawn] uniquely shaped and colored yard sign stands out among the clutter and is arguably the most recognized in Indiana. 

 

We don’t use cheap vinyl plastic signs that look like garage sale directionals. We find that sellers prefer a professional highly reflective aluminum .063” heavy duty sign on a beautiful decorative white post.  

 

Take-One Flyers and Boxes

In front of every home we place our exclusive Take-One Boxes. Every buyer wants most information on your home for sale and these flyers contain property information featuring full-color photos and highlights of all of your home's features and benefits. No cost to you.

 

“Take one” boxes are great for nosy neighbors.  Serious buyers will want to see sellers homes in person where they can find beautiful brochures and comprehensive information or they will simply go online.

 

Feature Cards

No-cost feature cards remind visitors of the best features your listing offers.

 

“Feature cards” are small tent-shaped cards with words on them.   Most people know what a fireplace is – same with ovens, sinks, countertops.  However, our agents are welcome to use feature cards if that will help some people identify objects.

 

... and MORE exposure for your listings

 

Broker Listing Cooperative® (BLC®)

 

Ummm – again this is not unique to said big company.  

 

ALL REALTORS® IN MIBOR® HAVE ACESS TO THE BLC® (MLS®).

 

Internet Lead Management

75% of all internet real estate inquiries go unanswered. WHAT?!?!? At [name withdrawn] , every inquiry is responded to within two hours, seven days a week. Our commitment: buyers get the respect, service and answers they deserve. And you get the option to respond to your listings' leads or have our team follow up.

 

Not true at Green Pocket Realty.  Everyone calling our main phone number gets routed DIRECTLY to the cell phones of our agents!  If agents are on vacation or unavailable – calls can be routed to any other extension or even go to agent’s voicemail.

 

Only bad agents do not return calls.  We are happy to have all great agents!

 

[name withdrawn] Relocation Network

 

[Big Company name withdrawn] is central Indiana's top company for this international network of the largest, most successful independent real estate companies. [name withdrawn] offers an exceptionally strong presence in key Midwest cities like Louisville, Columbus, Cincinnati, Chicago, Cleveland, Nashville and Memphis; markets most likely to have families relocating to central Indiana. Each year, over 50,000 families are successfully transferred through the [name withdrawn]. What does that mean? It means more potential buyers.

 

This is not a unique advantage of [name withdrawn] .  As of 3/17/2019 on the [name withdrawn] website there are at least 8 other companies offering this same service.

 

Just another red herring. We have worked with numerous relocation companies with great success!

 

Custom marketing materials

 

Our agents can produce custom materials to help expedite your home's sale using the latest real estate specific software.

 

No real estate company designs better marketing materials for their agents than Green Pocket Realty- FOR FREE.  We even pay for and produce professional photography and drone video for higher end listings at no charge to agents.

 

You will find that agents usually end up paying for their own marketing widget production!

 

Home Warranty

Plans are available to make your home more attractive to home buyers throughout central Indiana.

 

There are numerous home warranty companies in the Indianapolis area available to all clients.  

 

+++++++++++++++++++++++++

CONCLUSION

 

Green Pocket Realty offers the best environment for experienced, professional agents!  We do not charge ANY MONTHLY FEES. PERIOD.

 

No real estate agent company in Indianapolis provides a better value to clients and agents. Because we only invest our money in the THINGS THAT MATTER, we are able to provide a WIN-WIN-WIN experience for agents, clients and company.

 

Call us for a confidential meeting over coffee!  

 

Visit our career page here or call

 (317) 662-4710 Ext 501

 

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(317) 662-4710

176 Logan St.  Noblesville, IN 46060  
Licensed in Indiana. RC51700049
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